A DOZEN FACTS ABOUT THE BRENTFORD CLUB SHOP
- 1966 The club introduced its first mascot Bertie Bee. After the success of England’s 1966 World Cup Willie, Bertie was created by artist John Barnett and would appear on ties, pens and other products.
- 1968 The first club shop at Griffin Park opened, called “Bertie Bee’s Bazaar”. Initially, the hut at the Brook Road entrance just sold old programmes, although souvenirs such as lapel badges, rosettes, inscribed ballpoint pens, and player and team photographs could be ordered, taking 6-8 weeks to come in.
- 1969 During the game with Notts County, “Bertie Bee’s Bazaar” was broken into, and goods to the value of over £50 were stolen, including 15 red and white scarves, 300 badges from various clubs, and colour photographs.
- 1970 The catering kiosk behind the New Road stand re-opened and the club shop transferred to the Braemar Road forecourt from behind the Brook Road stand.
- 1972 The Supporters’ Club assumed responsibility for the sale of all souvenir items in the ground and took over the running of the club shop no longer to be called Bertie Bee’s Bazaar’.
- 1980 The commercial staff of six moved into new offices in a portakabin on the Ealing Road side of the ground. The site included a club shop selling a variety of souvenirs and novelties.
- 1984 The commercial office portakabin was relocated to the Braemar Road forecourt for use as the club shop, matchday ticket office, and lottery office.
- 1989 The club shop reportedly sold over 1,800 inflatable Bees (priced at £5) in preparation for the FA Cup trip to Liverpool.
- 1995 Following an idea by the chairman (Martin Lange), the club shop was renamed “The Bees Fan-Attic”.
- 2004 The club reached an agreement with Fuller, Smith & Turner to lease the Princess Royal public house with the adjacent hall being converted into a new shop, ticket office, and reception area.
- 2005 The new ‘Bees Superstore’, adjoining the Princess Royal in Braemar Road, was opened when Martin Allen cut a ceremonial ribbon. The portacabin formerly housing the Bees Fan-Attic in the Braemar Road forecourt was lifted out by crane and removed from Griffin Park.
- 2021 The much bigger ‘Bees Superstore’ opened on the corner of Lionel Roast and the A4, close to the new stadium. The site in Braemar Road closed, breaking the last formal link between the club and the Griffin Park area.
These facts were kindly provided by Jonathan Burchill, Brentford historian and author of the new book ‘A Pub on Each Corner, Stats and Facts from Griffin Park, the home of Brentford FC for 116 years.It is available to purchase online here.